Cool Service at Lowe's

I was checking out after getting a new fridge for the condo, and saw something really cool. Because the unit was a floor sample, I had to check out at the customer service desk to get the immense price reduction. Up there, I noticed multi-lingual signs -- not just English/Spanish -- which is de rigeur at home improvement stores -- but also Russian, French and what I thought was Korean. Pretty cool, eh?

But that's not all. They have a service called Language Line, that will translate dozens of other languages, including Gujarati, Hindi and Bhojpuri. That's pretty amazing. I don't know how useful it is to Lowe's in terms of attracting business, but I'm more likely to go there just because I know they have it.