In Suwanee, John Kim posted his family vehicle — a 2003 GMC Yukon Denali XL — for sale at Autotrader.com, owned by Cox Enterprises, parent company of The Atlanta Journal-Constitution.
"I've been trying to sell it for a couple of months," Kim said, "but I'm not getting any calls. I thought it'd be faster."
He first priced the vehicle at $35,900. He dropped to $31,900. With no one calling, he may go lower yet.
Fuel costs are eating him up. There might as well be piranhas in his 32-gallon tank.
"I'm going with a smaller, more gas efficient car," Kim said.
Pardon my schadenfreude but these people are simply getting their just desserts.