Chrysler is set to introduce the 2007 Aspen this summer. The SUV is based on the Durango and will feature V-8 power and a host of luxe features. What I don't get, though, is why DCX thinks the world needs another $40,000 SUV. They're already loading the nearly new Jeep Commander with incentives, and the Commander has a 101-day inventory on hand (the Ford Escape Hybrid's turnover is 36 days). I guess I don't understand why automakers think they're going to regain territory with these types of vehicles, especially when the Japanese are eating their lunch on normal, passenger cars.
Tuesday, March 28, 2006
Chrysler: Does the US Need another SUV?
Chrysler is set to introduce the 2007 Aspen this summer. The SUV is based on the Durango and will feature V-8 power and a host of luxe features. What I don't get, though, is why DCX thinks the world needs another $40,000 SUV. They're already loading the nearly new Jeep Commander with incentives, and the Commander has a 101-day inventory on hand (the Ford Escape Hybrid's turnover is 36 days). I guess I don't understand why automakers think they're going to regain territory with these types of vehicles, especially when the Japanese are eating their lunch on normal, passenger cars.
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