My friends and relatives in the Bay Area and Chicago love it. I have been jealous for years. But now, I won't have to be jealous much longer. Trader Joe's is coming to Atlanta!!! The AJC reports that TJ's will be coming in the next year. The great thing about Trader Joe's, as compared to Whole Foods and Eatzis, is that the former is a bastion of bourgeois products at proletarian prices, to steal from Slate.
For those of you who haven't heard of Trader Joe's, it is a privately held company that operates small grocery stores in California -- it was born in LA about 30 years ago -- California, DC and Maryland. Nineteen states in all. Trader Joe's buys all of its products directly from the source, rather than relying on middlemen like other chains. They pass that savings on. And their store brands are reputed to be as good or better than national premium brands. And, perhaps most famously, TJ's introduced the world to quality wine at $1.99 a bottle -- "Two Buck Chuck."
I'm thrilled that Atlanta has a Cost Plus, Whole Foods and Eatzis. And getting a TJ's will be the best. Here's hoping one pops up in Midtown or Decatur -- both close to my abode.
Update: Thoughts on locations here.